Table of Contents
- Successful conclusion of the Busan City Brand Goods Contest
- Grand Prize: Instant film magnets - Busan 5 types
- Best Award: Travel adapter and 청화백자 vase set
- Excellence Award: Various ideas such as object planters and keyrings
- Encouragement Award: Busan goods found in everyday life
- Benefits and utilization plans for awardees
- Selection details of the 2025 Busan City Brand Goods Design Contest
- Conclusion: New possibilities for the Busan city brand
- Frequently Asked Questions (FAQ)
Successful conclusion of the Busan City Brand Goods Contest
The award-winning works of the
「2025 Busan City Brand Goods Design Contest」held jointly by Busan City and the Busan Design Promotion Agency have been finally announced.
This contest was held to find souvenirs and items that reflect Busan's unique city identity and brand value. A total of 114 entries were received, resulting in a high competition rate of 6.3 to 1.
It was noted that there was great interest in the Busan city brand with many participations from across the country.
Grand Prize: Instant film magnets - Busan 5 types
The 'instant film magnets (magnet) 5 types' featuring Busan's major attractions are garnering attention.
The places representing Busan, such as Gwangalli, Haeundae, Cheongsapo, and Marine City, along with the city brand symbols, have been reborn in the form of metal magnets. This design showcases a sophisticated sense and originality, receiving positive reviews from many.
As a representative souvenir that can preserve memories of Busan travels, it is expected to gain great popularity among tourists in the future.
Best Award: Travel adapter and 청화백자 vase set
Two works were selected for the best award.
The first product is the ‘B·Connect travel adapter’. This adapter features a design that considers both practicality and brand image by utilizing the Busan city logo.
The second work is the 'Busan is Good 청화백자 vase set', which is characterized by modern interpretations of Busan's cultural sentiment based on traditional pottery techniques.
These two works harmoniously blend modern practicality and traditional aesthetics, drawing attention as unique products in the Busan souvenir market.
Excellence Award: Various ideas such as object planters and keyrings
Three works were selected for the excellence award. The first is an object planter made from upcycled oyster shells. The second is a tetrapod keyring inspired by Busan's iconic structures. Lastly, there is the Boogie boy/girl keyring, which depicts the cute mascot 'Boogie' in hanbok. These works received high evaluations for their environmental friendliness, originality, and character utilization.
Encouragement Award: Busan goods found in everyday life
A total of 12 works were selected for the encouragement award, balancing daily items and design products.
Examples include the Diamond Bridge tray, Busan travel masking tape & dispenser set, Yongdusan Park mood light, Busan seed hotteok pouch, and JagalchiLOOK accessories.
These diverse works carry great significance as souvenirs that allow people to naturally feel Busan in their daily lives.
Benefits and utilization plans for awardees
A total prize of 11.4 million won will be awarded along with certificates to the awardees. The grand prize, best award, and excellence award winners will receive the Busan Metropolitan Mayor's Award, and the encouragement award winners will receive the Busan Design Promotion Agency's Award. Such awards will be a great honor for the recipients.
The prototypes that can be actually sold will get an opportunity to be featured in the Busan brand shop. Furthermore, the city of Busan and the Busan Design Promotion Agency will spare no support through official promotional channels. Consequently, the award-winning works have a greater chance of being commercialized as actual travel souvenirs of Busan beyond mere designs.
Selection details of the 2025 Busan City Brand Goods Design Contest
□ A total of 18 works selected
(Grand Prize 1, Best Award 2, Excellence Award 3, Encouragement Award 12)
| Category | Work Title |
| Grand Prize (1) | Instant film magnets - Busan 5 types |
| Best Award (2) | B·Connect (BUSAN IS GOOD travel adapter) |
| Busan is Good 청화백자 vase set | |
| Excellence Award (3) | Tetrapod keyring |
| Object planter made from upcycled oyster shells | |
| Boogie boy in hanbok, Boogie girl in hanbok | |
| Encouragement Award (12) | Diamond Bridge Tray |
| Busan travel masking tape & dispenser set | |
| Yongdusan Park Mood Light | |
| When the night of Busan blooms - keeping my Busan with fragrance and fire | |
| Busan wine accessory set – CAMELLIA & SEAGULL | |
| B:Good | |
| Busan young seagull magnet set | |
| Busan theme gibits spreading with every step | |
| Busan Tower & Busan Seagull balancing bird | |
| Busan seed hotteok pouch | |
| Soak into the Busan city brand, I | |
| BOHRUME ! JagalchiLOOK |
Conclusion: New possibilities for the Busan city brand
The recent city brand goods design contest held in Busan provided an opportunity to promote the city's identity and brand value beyond souvenirs.
Selected works such as magnets, travel adapters, and 청화백자 vase sets represent Busan and are expected to be loved by both tourists and local residents.
Busan City plans to continue discovering creative ideas and producing content to enhance the city's brand awareness. Various attempts will be made to further strengthen Busan's charm in the future.
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Frequently Asked Questions (FAQ)
Q. What is the Grand Prize work of the 2025 Busan City Brand Goods Design Contest?
The Grand Prize work is the five types of instant film magnets featuring Busan's representative attractions.
The Grand Prize work is the five types of instant film magnets designed as metal magnets featuring major places and the city brand symbols of Busan such as Gwangalli, Haeundae, Cheongsapo, and Marine City. They showcase sophistication and originality and are expected to become representative souvenirs that tourists can keep memories of their Busan trips.
Q. What works were selected for the Best Award?
Two works: travel adapter and 청화백자 vase set were selected.
For the Best Award, a total of two works were selected: the ‘B·Connect travel adapter’, which considers practicality and brand image using the Busan city logo, and the 'Busan is Good 청화백자 vase set’, which modernly expresses Busan's cultural sentiment based on traditional pottery techniques. Both works are original products that harmonize contemporary practicality and traditional beauty.
Q. What ideas do the Excellence Award works present?
They include various ideas such as upcycled planters, tetrapod keyrings, and Boogie character keyrings.
The three selected works for the Excellence Award include an environmentally friendly object planter made from upcycled oyster shells, a tetrapod keyring inspired by Busan's iconic structures, and the cute mascot Boogie in hanbok represented as boy/girl keyrings. These works express Busan's brand value in various ways, receiving high evaluations for their environmental friendliness, originality, and character utilization.
Q. What characteristics do the works selected for the Encouragement Award have?
They are various items that allow you to naturally feel Busan in your daily life.
A total of 12 works were selected for the Encouragement Award, including the Diamond Bridge tray, Busan travel masking tape & dispenser set, Yongdusan Park mood light, seed hotteok pouch, and JagalchiLOOK accessories, balancing daily and design items. These works are meaningful souvenirs that allow people to connect with Busan in their daily lives.
Q. What benefits do the awardees receive and what are the future utilization plans?
A total prize of 11.4 million won and opportunities for market entry are provided.
A total of 11.4 million won in prize money and certificates will be awarded to the winners, and the grand prize, best, and excellence award winners will receive the Busan Metropolitan Mayor's Award, while the encouragement award winners will receive the Busan Design Promotion Agency's Award. In addition, the award-winning works will have the opportunity to be sold in the Busan brand shop, with active support for commercialized promotion through the official channels of Busan City and the Design Promotion Agency.
Q. What impact does this contest have on the Busan city brand?
It contributes to the establishment of the Busan city identity and the dissemination of brand value.
This contest has provided a basis for widely promoting Busan's unique city identity and brand value. The selected goods are expected to become representative items loved by both tourists and residents. Busan City plans to continue efforts to discover creative ideas and produce content to enhance the city brand's charm.